Nordic companies in B2B (employer-sponsored) and B2C (consumer) preventive health. Includes health screening, biomarker testing, wellness platforms, longevity services, and corporate health benefits operating in Norway, Sweden, Denmark, and Finland.
Market Context
The Nordic preventive health market is driven by:
- Friskvårdsbidrag (Sweden): Tax-free employer wellness benefit (5,000 SEK/year per employee). Companies like Loovi are directly approved.
- Bedriftshelsetjeneste (Norway): Mandatory occupational health services for employers. Digital platforms are disrupting traditional providers.
- Työterveys (Finland): Occupational healthcare system with strong digital adoption.
- High digital adoption: Nordic consumers and employers expect digital-first health solutions.
- Longevity trend: Growing demand for proactive health optimization beyond basic wellness.
B2B: Employee Health & Wellness
| Company |
Country |
Model |
Founded |
Funding |
Description
|
| OpenUp |
Netherlands/Nordics |
Employee mental health |
2020 |
€20M |
On-demand access to psychologists and mental wellbeing tools for companies. Expanding across Nordics.
|
| Sakura |
Sweden |
B2B mental health |
2024 |
Pre-seed |
Employee wellbeing platform providing mental health support to employers.
|
| Peppy |
UK/Nordics |
Specialist health benefits |
2018 |
$10M Series A |
B2B platform for menopause, fertility, pregnancy support. Employer-sponsored specialist health.
|
| Padoa |
France/Nordics |
Occupational health |
2017 |
€30M+ Series B |
Digital platform for occupational health management — medical exams, risk assessments, employee monitoring.
|
| Mindler |
Sweden |
Digital CBT therapy |
2018 |
196M SEK rev |
Digital therapy platform used by employers for employee mental health benefits.
|
| Kry / Livi |
Sweden |
Corporate telehealth |
2015 |
1,233M SEK rev |
Kry Företag provides corporate telehealth services to Swedish employers.
|
| Mediflash |
France/Nordics |
Healthcare staffing |
2020 |
€25M+ |
Gig-economy staffing platform — indirectly supports corporate health by providing on-demand healthcare workers.
|
B2C: Consumer Preventive Health
| Company |
Country |
Model |
Founded |
Funding |
Description
|
| Neko Health |
Sweden |
AI body scanning |
2022 |
$65M+ |
Full-body AI scanning at dedicated centers. Comprehensive health screening in 15 minutes. Daniel Ek (Spotify) backed.
|
| Loovi |
Sweden |
Biomarker subscription |
2023 |
€1M Seed |
120+ biomarkers annually via drop-in blood tests at 80+ clinics. Doctor consultations + personalised longevity plan. From 295 SEK/month.
|
| Sigrid |
Sweden |
Metabolic health |
2019 |
$5M |
Non-systemic metabolic health platform using SiPore® technology. Expanding US physician channel.
|
| Holo |
Sweden |
Personalised lab testing |
2022 |
€1M |
Personalised lab testing combined with daily health tracking for consumers.
|
| Audicin |
Finland |
Audio nervous system |
2022 |
€1.6M |
Audio-based treatments for nervous system overstimulation. Neurowellness consumer product.
|
| Nolla Health |
Norway |
AI skin screening |
2024 |
$4.5M |
AI-powered skin health platform — acne treatment and mole/skin cancer screening via mobile app.
|
| Sunrise Group |
Belgium |
Home sleep testing |
2018 |
$29M |
Home-based sleep apnea testing and treatment. Consumer-facing digital sleep clinic.
|
| Ahead Health |
Switzerland |
Preventive longevity |
2022 |
€5.1M |
Preventive healthcare platform focused on longevity and early detection.
|
| VentriJect |
Denmark |
Cardiac fitness |
2020 |
€1.7M |
Cardiorespiratory fitness monitoring device for consumer and clinical use.
|
B2B2C: Employer-Enabled Consumer Health
| Company |
Country |
Model |
Founded |
Funding |
Description
|
| Self.co |
Lithuania |
Allergy testing |
2022 |
€2.56M |
Allergy and food intolerance testing. Can be offered as employer benefit.
|
| Withings |
France |
Connected devices |
2008 |
Multiple |
Smart scales, watches, blood pressure monitors. Often used in corporate wellness programs.
|
| Oura |
Finland |
Health tracking ring |
2013 |
$900M+ |
Smart ring for sleep, activity, and readiness tracking. Corporate wellness programs and insurance partnerships.
|
| Clue |
Germany |
Cycle tracking |
2013 |
$40M+ |
Science-backed period tracking app. Employer health benefits programs.
|
Corporate Health Providers (Established)
| Company |
Country |
Model |
Founded |
Description
|
| Aleris |
Norway/Sweden |
Private healthcare |
1998 |
Major Nordic private healthcare provider offering preventive health checks, corporate health services.
|
| Capio |
Sweden |
Private healthcare |
1994 |
Private healthcare chain with preventive health programs for employers.
|
| Terveystalo |
Finland |
Occupational health |
1987 |
Finland's largest private healthcare provider. Strong digital platform for occupational health services. Publicly listed.
|
| Dignio |
Norway |
Remote monitoring |
2010 |
Remote patient monitoring platform used for chronic disease prevention. 96.6M NOK revenue.
|
Market Opportunities
- Friskvårdsbidrag channel: Swedish employers give 5,000 SEK/year per employee as tax-free wellness benefit. Companies approved for this get direct B2B2C distribution.
- Occupational health disruption: Norway and Finland's mandatory occupational health systems are ripe for digital-first platforms replacing traditional providers.
- Longevity subscription: Loovi-style subscription models (295-590 SEK/month) that bundle biomarker testing + doctor consultations + personalised plans.
- Insurance partnerships: Nordic health insurers increasingly covering preventive health services — channel for Neko Health, Loovi, etc.
- Corporate data: Aggregated (anonymized) employee health data is valuable for employers and insurers — but privacy regulation (GDPR) limits use.
See Also
