Nordic companies in B2B (employer-sponsored) and B2C (consumer) preventive health. Includes health screening, biomarker testing, wellness platforms, longevity services, and corporate health benefits operating in Norway, Sweden, Denmark, and Finland.
Market Context[edit]
The Nordic preventive health market is driven by:
- Friskvårdsbidrag (Sweden): Tax-free employer wellness benefit (5,000 SEK/year per employee). Companies like Loovi are directly approved.
- Bedriftshelsetjeneste (Norway): Mandatory occupational health services for employers. Digital platforms are disrupting traditional providers.
- Työterveys (Finland): Occupational healthcare system with strong digital adoption.
- High digital adoption: Nordic consumers and employers expect digital-first health solutions.
- Longevity trend: Growing demand for proactive health optimization beyond basic wellness.
B2B: Employee Health & Wellness[edit]
| Company |
Country |
Model |
Founded |
Funding |
Description
|
| OpenUp |
Netherlands/Nordics |
Employee mental health |
2020 |
€20M |
On-demand access to psychologists and mental wellbeing tools for companies. Expanding across Nordics.
|
| Sakura |
Sweden |
B2B mental health |
2024 |
Pre-seed |
Employee wellbeing platform providing mental health support to employers.
|
| Peppy |
UK/Nordics |
Specialist health benefits |
2018 |
$10M Series A |
B2B platform for menopause, fertility, pregnancy support. Employer-sponsored specialist health.
|
| Padoa |
France/Nordics |
Occupational health |
2017 |
€30M+ Series B |
Digital platform for occupational health management — medical exams, risk assessments, employee monitoring.
|
| Mindler |
Sweden |
Digital CBT therapy |
2018 |
196M SEK rev |
Digital therapy platform used by employers for employee mental health benefits.
|
| Kry / Livi |
Sweden |
Corporate telehealth |
2015 |
1,233M SEK rev |
Kry Företag provides corporate telehealth services to Swedish employers.
|
| Mediflash |
France/Nordics |
Healthcare staffing |
2020 |
€25M+ |
Gig-economy staffing platform — indirectly supports corporate health by providing on-demand healthcare workers.
|
B2C: Consumer Preventive Health[edit]
| Company |
Country |
Model |
Founded |
Funding |
Description
|
| Neko Health |
Sweden |
AI body scanning |
2022 |
$65M+ |
Full-body AI scanning at dedicated centers. Comprehensive health screening in 15 minutes. Daniel Ek (Spotify) backed.
|
| Loovi |
Sweden |
Biomarker subscription |
2023 |
€1M Seed |
120+ biomarkers annually via drop-in blood tests at 80+ clinics. Doctor consultations + personalised longevity plan. From 295 SEK/month.
|
| Sigrid |
Sweden |
Metabolic health |
2019 |
$5M |
Non-systemic metabolic health platform using SiPore® technology. Expanding US physician channel.
|
| Holo |
Sweden |
Personalised lab testing |
2022 |
€1M |
Personalised lab testing combined with daily health tracking for consumers.
|
| Audicin |
Finland |
Audio nervous system |
2022 |
€1.6M |
Audio-based treatments for nervous system overstimulation. Neurowellness consumer product.
|
| Nolla Health |
Norway |
AI skin screening |
2024 |
$4.5M |
AI-powered skin health platform — acne treatment and mole/skin cancer screening via mobile app.
|
| Sunrise Group |
Belgium |
Home sleep testing |
2018 |
$29M |
Home-based sleep apnea testing and treatment. Consumer-facing digital sleep clinic.
|
| Ahead Health |
Switzerland |
Preventive longevity |
2022 |
€5.1M |
Preventive healthcare platform focused on longevity and early detection.
|
| VentriJect |
Denmark |
Cardiac fitness |
2020 |
€1.7M |
Cardiorespiratory fitness monitoring device for consumer and clinical use.
|
B2B2C: Employer-Enabled Consumer Health[edit]
| Company |
Country |
Model |
Founded |
Funding |
Description
|
| Self.co |
Lithuania |
Allergy testing |
2022 |
€2.56M |
Allergy and food intolerance testing. Can be offered as employer benefit.
|
| Withings |
France |
Connected devices |
2008 |
Multiple |
Smart scales, watches, blood pressure monitors. Often used in corporate wellness programs.
|
| Oura |
Finland |
Health tracking ring |
2013 |
$900M+ |
Smart ring for sleep, activity, and readiness tracking. Corporate wellness programs and insurance partnerships.
|
| Clue |
Germany |
Cycle tracking |
2013 |
$40M+ |
Science-backed period tracking app. Employer health benefits programs.
|
Corporate Health Providers (Established)[edit]
| Company |
Country |
Model |
Founded |
Description
|
| Aleris |
Norway/Sweden |
Private healthcare |
1998 |
Major Nordic private healthcare provider offering preventive health checks, corporate health services.
|
| Capio |
Sweden |
Private healthcare |
1994 |
Private healthcare chain with preventive health programs for employers.
|
| Terveystalo |
Finland |
Occupational health |
1987 |
Finland's largest private healthcare provider. Strong digital platform for occupational health services. Publicly listed.
|
| Dignio |
Norway |
Remote monitoring |
2010 |
Remote patient monitoring platform used for chronic disease prevention. 96.6M NOK revenue.
|
Market Opportunities[edit]
- Friskvårdsbidrag channel: Swedish employers give 5,000 SEK/year per employee as tax-free wellness benefit. Companies approved for this get direct B2B2C distribution.
- Occupational health disruption: Norway and Finland's mandatory occupational health systems are ripe for digital-first platforms replacing traditional providers.
- Longevity subscription: Loovi-style subscription models (295-590 SEK/month) that bundle biomarker testing + doctor consultations + personalised plans.
- Insurance partnerships: Nordic health insurers increasingly covering preventive health services — channel for Neko Health, Loovi, etc.
- Corporate data: Aggregated (anonymized) employee health data is valuable for employers and insurers — but privacy regulation (GDPR) limits use.
See Also[edit]
