Editing PHKG Business Opportunities (section)

=== Verdict ===

'''The verdict "distraction from core EHDS play" is correct — and the underlying business case is actually LESS attractive than the wiki's own verdict suggested.'''

The hard ROI claim doesn't survive contact with RCT literature. Norway has an entrenched BHT channel. GDPR Article 9 makes the data architecture more constrained than it appears. Participation rates mean unit economics are roughly 3x too optimistic in the original example.

Best pursued as a year 3+ partnership play: provide PHKG backend for a BHT provider or insurer, don't build the screening/sales operation. Even then, the value proposition to employers should be framed as talent/retention/engagement — not healthcare savings.