Editing Loovi

{{Company
|name=Loovi
|location=Stockholm (Sollentuna), Sweden
|category=Preventive Health / Longevity
|founded=2023
|funding=€1M Seed (Feb 2026)
|website=https://loovi.health
}}

== What They Do ==
Preventive health and longevity platform offering clinical-grade biomarker testing, doctor consultations, and personalised health plans. Tests 120+ biomarkers annually via drop-in blood draws at 80+ clinic locations across Sweden. Results within 3 days, followed by unrushed 1-on-1 doctor consultations and ongoing chat support with a dedicated health team.

== Founders ==
* '''Dr. Kevin Najafi''' — Co-Founder & COO. Physician with ER background. Focused on preventive medicine after seeing the end-stage effects of lifestyle diseases in emergency care.
* '''Joel Grajcer''' — Co-Founder & CEO. Started optimizing personal health through bloodwork and realized data alone isn't clarity — built Loovi to translate biomarker data into actionable long-term plans.

== Product ==
* '''Membership:''' 295 SEK/month (standard: 590 SEK/month). Onboarding fee: 1,995 SEK.
* '''Testing:''' 60+ biomarkers per blood draw at 80+ drop-in clinic locations
* '''Consultation:''' Unrushed 1-on-1 with longevity doctors
* '''Ongoing:''' Unlimited chat with health team, retesting every 6 months, personalised supplement/fitness/nutrition plan
* '''Corporate:''' Approved for Swedish Friskvårdsbidrag (wellness benefit)
* '''Philosophy:''' "Health Power Laws" — finding the 20% of effort that delivers 80% of results. Focus on early detection, cardiovascular fitness, muscle strength, metabolic health.

== Revenue ==
'''Org nr:''' 559459-5893
'''Source:''' [https://www.allabolag.se/foretag/loovi-ab/sollentuna/h%C3%A4lsotj%C3%A4nster/2KIVLTHI63IHB allabolag.se]
* '''2024:''' 273K SEK (~€24K) — first full fiscal year
* '''Loss 2024:''' -790K SEK
* '''Employees:''' 5-9
* '''Assets:''' 1,428K SEK
* '''Equity:''' 1,235K SEK
* '''Cash liquidity:''' 739.9% (very strong)
* '''Solvency:''' 86.5% (very good)

== Funding ==
'''Valuation:''' Not publicly disclosed. €1M Seed round (Feb 2026) per EU-Startups.
'''Investors:''' Not disclosed.
'''Source:''' [https://www.eu-startups.com Stockholm-based Loovi secures €1 million to scale preventive health and longevity platform] — EU-Startups (Feb 2026)

== Traction ==
* 80+ clinic locations for drop-in testing across Sweden
* Website live at loovi.health with waitlist
* Active social media (Instagram, Facebook, LinkedIn)
* Approved for Friskvårdsbidrag (Swedish employer wellness benefit) — key B2B2C channel
* Early stage: only 273K SEK revenue in 2024, but 5-9 employees suggests building for scale

== Competitive Position ==
Targets the gap between ultra-expensive longevity clinics (100K+ SEK/year) and generic "eat better" advice. Subscription model (295-590 SEK/month) makes proactive health accessible. Competes with:
* [[Neko Health]] — AI body scanning (different approach, less biomarker depth)
* [[Nightingale Health]] — blood biomarker platform (B2B focus vs Loovi B2C)
* Traditional health checks (Previa, etc.)

== Business Details ==
* '''Founded:''' 2023
* '''Total Funding:''' €1M Seed (Feb 2026)
* '''Valuation:''' Not disclosed
* '''Revenue:''' 273K SEK (2024)
* '''Employees:''' 5-9
* '''Key Milestones:''' 80+ clinic locations. 295 SEK/month subscription. Friskvårdsbidrag approved.

== See Also ==
* [[AIDAVA Competitive Analysis]]
* [[AIDAVA Related Companies]]
* [[Nordic Preventive Health]]
* [[Sweden]]
* [[Preventive Health]]

[[Category:Company]]
[[Category:Sweden]]